Online Video Strategy Masterclass

“1.8 million words is the power of one minute of video” Dr. James McQuivey, Forrester Video has revolutionised the way …

2 STUDENTS ENROLLED

    “1.8 million words is the power of one minute of video” Dr. James McQuivey, Forrester

    Video has revolutionised the way we use the internet. It has become the most important means of communication and it is only going to get bigger.

    So why is it online video being done so badly?

    With a few notable exceptions, publishers and news organisations all over the world are failing to grasp the significant difference between broadcast TV and online video.

    They are radically different and should be treated so. The storytelling skills and techniques that works so well on TV simply don’t translate to an online, multi-media, multi-platform world.

    This course takes you through the process of how to make great online video. You will learn the skills and techniques needed to tell stories in an entirely different – digital way, that works across all devices.

    It uses examples from some of the most compelling, powerful and engaging films and teaches you how exploit the power of this incredible means of telling a story.

     

     

     

     

     

    Course Curriculum

    Online Video
    Online Video – Pt 1 – Introduction
    Online video – Pt 2 – What makes good video?
    Online video – pt 3 – Examples
    Online video – Pt 4 – Statistics
    Online video – Pt 5 – Making it shareable
    Online video – Pt 6 – How long should it be?
    Online video – Pt 7 – Where are they watching this?
    Online video – Pt 8 – Animation & graphics
    Online video – Pt 9 – Summary

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    • 3 Months

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