Engaging the Audience & Viral Video

Find the emotional essence of your story, film or corporate video and engage that audience. Also includes the amazing H.E.C. test!


    Stop making films that look like all the rest and start making content that stands out, moves the audience, wins awards and changes the world.

    This course will walk you through the elements needed to engage an audience. We’ll identify those key qualities that all succesful video has in common. We’ll identify where in your narrative you’re likely to lose an audience and work out what we can do to stop them turning off or clicking away.

    We’ll identify the key qualities of viral videos and show you how to make more shareable content, whether it’s news, features, documentaries or promotional material.

    We show you a work process to ake sure you’ve optimised your story or message in order to deliver the maximum impact with your audience.

    We’ll talk you through the amazingly succesful H.E.C. test which allows you to identify the most engaging elements of your story and film each and every time and even helps you nail what shots and sequences to shoot. The H.E.C. test has transformed the output overnight, of broadcasters and production houses across the world.

    Who’s it for?

    Film makers, producers, content creators, PR account managers, online publishers, campaign organisers

    Anyone wanting to better understand a film/video audience, both online as well as on TV. Anyone wanting to better identify their target audience and then connect better with them. Anyone wanting to get their message across more succesfully or make more engaging films.


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